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Serena Guerra

Serena, an e-commerce and logistics enthusiast, dedicates her expertise to unraveling the ever-evolving trends in the industry. As a content specialist, she's passionate about sharing valuable tips and best practices to empower online retailers in developing winning strategies and achieving growth.

What is RMA? Benefits of Return Merchandise Authorization for e-commerce businesses explained

Handling returns can be a huge challenge for e-commerce businesses, but it’s absolutely vital to get it right. In a 2022 UK study on Statista, 15% of online shoppers reported…

January 11, 2024

girl reading post-purchase emails

Building High-Value Customer Relationships With Post-Purchase Emails

Engaging and reactivating your existing customers is one of the most lucrative strategies for growing your e-commerce business and boosting your profit margin. That’s why so many e-commerce retailers are…

September 11, 2023

how to ask for reviews

How to ask customers for reviews: A quick guide for e-commerce retailers

As an e-commerce retailer, you’re constantly looking for ways to build trust, enhance your brand and increase conversion. One of the best ways to achieve these goals is to prominently...

August 23, 2023

UK couriers

The best courier for small businesses in the UK

Finding the best courier for a small business in the UK comes down to several factors. Naturally, you need to prioritise controlling your costs. But you also want to work…

October 22, 2022

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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