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Serena Guerra

Serena Guerra is a Content Marketing Specialist at Sendcloud, where she combines her deep knowledge of the B2B SaaS sector with a passion for innovation. With years of experience, she creates clear and insightful resources to help online stores to take their shipping processes to the next level.

Using RMA process to handle returns being shipped
E-commerce Returns, E-commerce Returns

What is RMA? Benefits of Return Merchandise Authorization for e-commerce businesses explained

Handling returns can be a huge challenge for e-commerce businesses, but it’s absolutely vital to get it right. In a 2022 UK study on Statista, 15% of online shoppers reported…

January 11, 2024

girl reading post-purchase emails
E-commerce Logistics

Building high-value customer relationships with post-purchase emails

Engaging and reactivating your existing customers is one of the most lucrative strategies for growing your e-commerce business and boosting your profit margin. That’s why so many e-commerce retailers are…

September 11, 2023

how to ask for reviews
E-commerce Trends & Insights

How to ask customers for reviews: A quick guide for e-commerce retailers

As an e-commerce retailer, you’re constantly looking for ways to build trust, enhance your brand and increase conversion. One of the best ways to achieve these goals is to prominently...

August 23, 2023

UK couriers
Couriers

The best courier for small businesses in the UK

Finding the best courier for a small business in the UK comes down to several factors. Naturally, you need to prioritise controlling your costs. But you also want to work…

October 22, 2022

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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