Our mission is simple: help e-retailers grow with optimised shipping




Sendcloud founders

How it all began

It all began back in 2011; Rob, Bas and Sabi had an online store selling phone accessories. It was a highly competitive market, so it was essential to reduce costs and optimise every process. Shipping was incredibly costly and time-consuming; manual data input wasted time, and high shipping costs drained profits. Unable to grow their business, they went looking for a solution to optimise their shipping. But nothing existed.

Having a true entrepreneurial mindset, the three of them came together in a bar, had a few beers and said: fuck it, let’s do it ourselves! And that’s how Sendcloud was born.

Almost a decade later, Sendcloud is Europe’s number 1, all-in-one shipping software solution. We continue to online merchants across the continent turn the obstacle of shipping into an accelerator of business growth. 

In 2020, Sendcloud crossed the channel to the UK, taking on the challenge of Europe’s biggest e-commerce market.

Meet the star players

Sendcloud is a family of star players all working towards helping online stores optimise their shipping and grow their business

Rob Van Den Heuvel

CEO | Co-Founder

Bas Smeulders

COO | Co-Founder

Sabi Tolou

CCO | Co-Founder

Tim Drijvers


Tom Van Den Heuvel


300+ e-commerce logistics gurus 🤩

Fancy joining the Sendcloud family? Check out our jobs!

Award-winning shipping software for online retailers

We’re proud to say we’re one of the fastest growing tech companies in Europe, and we’ve had the honour of receiving multiple awards over the years. 

FT1000 award Sendcloud 2021

Our offices


Stadhuisplein 10
5611 EM Eindhoven
The Netherlands


Fürstenrieder Str. 70
80686 Munich