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The importance of a unique and personal shipping experience


years using Sendcloud


countries shipped to


time saved with shipping

The sustainable materials revolution

WoodWatch was founded in 2013. It is an international lifestyle brand that designs and sells products such as watches and jewellery made from wood and other natural materials. Three ambitious friends started the brand as a side project, but it quickly grew into a global success. This unprecedented growth has won them several awards, including the FD Gazellen Award from the Financieele Dagblad newspaper.


From manual to automatic label printing

‘Since we first founded WoodWatch, we’ve been working with Sendcloud to optimise our shipping process. Eight years ago, we were looking for a shipping solution that could automate label generation and save us lots of time. Sendcloud turned out to be the ideal partner for us, also because it’s the only platform that offers simple integration with our couriers, WooCommerce and Picqer.’


Multi-courier strategy

What began as a small-scale project by three friends has grown into sales all over the world, in shops and online. Of course, this expansion has created many challenges. ‘We ship to various countries, and we want to use the best couriers for that. Sendcloud lets us use the best couriers in each market at the push of a button.’


Customs forms

Shipments outside the EU require shippers to fill in multiple customs forms, which can take a lot of time. ‘Where before we had to fill these in manually for each order and print them out, now we have fully automated this with Sendcloud. This not only saves us time but also reduces the chance of manual errors.’

WoodWatch station


Expanding fulfilment for other brands

‘At WoodWatch, we place enormous value on the personalisation factor. It quickly became clear to us that there are few fulfilment partners who can offer this service, which is why we decided to do it ourselves. We realised we were so good at it that we started doing personalised fulfilment for other brands. With the help of Sendcloud’s strong and scalable platform, we can also offer those brands automated shipping combined with our personalised service. All from a single shipping environment!’

WoodWatch’s favourite Sendcloud features

Automatic label generation

WoodWatch uses Sendcloud to generate and print shipping labels, which makes shipping more efficient.


With one click of a button, WoodWatch chooses the best couriers for local and international shipments.

International documentation

Automatically generating customs forms reduces WoodWatch’s personnel costs by half

"Sendcloud is an extremely dependable partner for scaling up our personalised fulfilment."

Nick HummelHead of Production & Fulfilment, WoodWatch

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