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6 October 2022, London – Sendcloud, the leading e-commerce shipping platform in Europe, is strengthening its board with the appointment of Madelein Smit as its new COO on November 1, 2022. The appointment follows a year after the company closed a €150 million Series C funding round and will support it in its next stage of growth.

“We’re very pleased to welcome Madelein and her wealth of experience to the Sendcloud team. Madelein is an experienced executive renowned for her entrepreneurial mindset,” says Rob van den Heuvel, CEO and Co-founder at Sendcloud. “As a firm believer in the power of technology to disrupt the world, Madelein perfectly fits our mission to turn shipping into an accelerator for growth. With her strong experience in scale-ups, we are confident she is the perfect person to help us continue to scale our business.”

Before joining Sendcloud, Madelein was Chief Information Officer at EVbox, responsible for IT, security, and strategic projects. During her career, Madelein gained strong experience with business transformation as CIO and COO in both listed and unlisted environments in various industries. Amongst other things, she was part of the senior leadership team bringing Intertrust to IPO.

“Having spent more than a decade in leadership roles, I’m here to help Sendcloud harness its huge opportunity for growth. I’ve always loved making the impossible possible and was highly impressed by the talented Sendcloud team and its can-do mentality,” says Madelein. “Sendcloud is one of Europe’s most exciting high-growth businesses and is at the forefront of disrupting the shipping industry. I’m thrilled to be joining the team at this pivotal time to focus on further scaling the business and preparing the company and its people for the next growth stage.”

Besides Madelein, Sendcloud is also strengthening its management team with Julia Pilkes (VP of Demand Gen) and Diana McDermott Borsten (Global Head of Talent Success). The expansion is in line with the company’s growth ambitions and its star player mentality, which aims to foster an environment where talent can grow, learn, and win.

About Sendcloud

Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to scale. It is our mission to empower online retailers to compete by optimizing the full shipping journey from checkout to returns. Our solution turns e-commerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.

Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 23,000 customers across the UK, France, Germany, Spain, Italy, Belgium and Austria. Customers range from small to enterprise-sized online retailers and in industries from fashion and electronics to food & drink.

Daniëlle Elbertse

Daniëlle Elbertse works as a Marketing Specialist at Sendcloud. With her expertise in the field of IT and e-commerce logistics, she helps online retailers optimize their shipping strategy.