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18 October 2022, London Tracking is more important than ever with 1 in 5 consumers (20%) claiming not to reorder from an online store when tracking is limited. With the holiday season coming up, tracking updates help to proactively communicate about delays and prevent a negative customer experience. As merchants are struggling to streamline the tracking process for customers, Sendcloud is now partnering with to allow merchants to send tracking updates via SMS. 

While most consumers (72%) still prefer to receive tracking updates via e-mail, SMS (44%) is increasingly gaining popularity. Since consumers like to have the delivery status at their fingertips, automated SMS notifications help to keep customers in the loop at every stage of shipping. On top of this, automated tracking updates help to decrease the number of support tickets and increase delivery on the first attempt. 

Top-of-the-line tracking in just a few clicks

In a partnership with, Sendcloud has now launched Tracking for SMS. The feature allows merchants to automatically send notifications via SMS to inform customers about their delivery status. 

How does Tracking for SMS work?

  • For merchants: merchants integrated with Sendcloud can easily set up tracking notifications to improve the overall delivery experience. Once connected, merchants can activate tracking for SMS right away. Depending on the tracking status, merchants can manage themselves when notifications are sent via email or SMS. 
  • For shoppers: once activated, shoppers will automatically receive tracking notifications via email or SMS at every stage of shipping. Next to easy-to-understand notifications, customers can easily find more details on a custom tracking page. 

“As the holiday season approaches, many merchants are currently preparing for the spike in orders towards the end of the year. Tracking updates are a key ingredient in avoiding shipping chaos by keeping customers well informed of possible delays and thus increasing customer satisfaction,” said Rob van den Heuvel, CEO and Co-Founder of Sendcloud. “By partnering with, we are now enabling merchants to start sending tracking updates via SMS in order to keep customers in the loop every step along the way.” 

About Sendcloud

Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to scale. It is our mission to empower online retailers to compete by optimizing the full shipping journey from checkout to returns. Our solution turns e-commerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.

Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 23,000 customers across the UK, France, Germany, Spain, Italy, Belgium and Austria. Customers range from small to enterprise-sized online retailers and in industries from fashion and electronics to food & drink.

Daniëlle Elbertse

Daniëlle Elbertse works as a Marketing Specialist at Sendcloud. With her expertise in the field of IT and e-commerce logistics, she helps online retailers optimize their shipping strategy.